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  • Head of Marketing (HM)
    Kenya, Eastern Africa

    The HM is our face to the world, and will provide coordination efforts for event campaign logistics, digital support, promotional items, and special projects, and act as primary escalation resource for the rest of the Chipper team. The HM will develop and maintain a comprehensive media and social media strategies that define how marketing techniques will be applied to increase visibility and traffic across all pertinent marketing platforms. The HM will coordinate flow of information and communication, and disseminate them according to overall marketing plan/strategy: Content, media, web copy, website updates, internal communication, blog, case study, and whitepapers etc. The HM will oversee 1 report.

    What you will do

    • Work with the marketing team to create, deliver, edit, and optimize all marketing materials
    • Lead the development of company-wide social media management standards, policies, and rules of engagement
    • Mentor and provide training to the marketing team on best practices for creating, managing, monitoring, and developing content for marketing platforms
    • Build and manage the company’s social media profiles and presence, including Facebook, WhatsApp, Instagram, Twitter, LinkedIn, and additional channels that are relevant
    • Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, case studies, videos, webinars, infographics, etc.). Ensure that messages are supportive of and consistent with Chipper Technologies’ marketing strategies
    • Identify ways to integrate social media into Chipper business strategies and marketing campaigns. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers)
    • Work with marketing team to build and consistently improve organic search engine performance and goal-setting based on click-through rates, traffic to websites, app downloads, and funnel conversions
    • Collaborate with designers and external influencers and industry experts to produce relevant content that meets the needs of both key partners and our users
    • Assist with all aspects of executing marketing events, tradeshows, customer events, and partner sessions. This includes site selection, negotiating contracts, banquet orders, assigning speakers, ordering gifts/giveaways, off-site coordination of logistics, invitation development, emailing invitations, and tracking follow-up activities to measure results of the event (ROI)
    • Assign leads to sales team through CRM tool from executed marketing initiatives
    • Work with accounting department to accurately track the processing of claims and ensure prompt payment by vendor partners
    • Performs any other tasks or related duties as needed/ assigned

    More exciting stuff for you

    • Help to promote uniformity and consistency of the Chipper brand
    • Enforce brand marketing guidelines across multiple platforms
    • Collaborate with marketing team to provide design and direction for collateral, web, and other visual communications media for the company
    • Write and post press releases
    • Oversee relationship with PR newswire, as needed
    • Manage and update the company website
    • Manage promotional items including budget, selection and inventory

    What we are looking for in you

    • 5+ years of experience in marketing, and 3+ years in a management role overseeing multiple team members in a fast-paced financial services or technology space; proven experience motivating and leading others is key
    • Degree in Marketing, Business, Psychology or other related field; Master’s a plus
    • Experience enforcing brand marketing guidelines across multiple platforms
    • Experience building marketing programs and reporting on the results
    • Experience directly managing Social Media campaigns, Google Ads, Analytics, FB Ads, and Email Marketing
    • 3 – 5 years of experience in:
      • Marketing Management and Strategy
      • Demand Generation (Online Selling) & Lead Generation
      • Advertising platforms such as Facebook, Google Ads, and AdRoll
      • Attribution Modelling or similar experience with Google Analytics
      • Web Design/Optimization and/or Landing Page Design & Optimization
      • Ad Analysis & Optimization (Insight + Execution)
      • SEM experience a must, SEO a plus
      • Strong Copywriting skills (wit and charm go a long way)
      • Strong creative skills
    • Strong project management skills
    • Strong problem-solving ability, including metrics-driven thinking
    • Ability to travel as necessary
    • Familiarity with Adobe - Photoshop, InDesign

    Your perks

    • Basic monthly salary: Competitive
    • Benefits: Chipper employee stock option program, comprehensive health insurance cover, work permit for foreign staff, monthly airtime allowance, 26-day annual leave, a stocked kitchen, and plenty of ping-pong and foosball
    Apply for this role

    or mail your resume to [email protected]

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